4044 Cleanliness is next to Godliness, 2007

Contrasts Gallery Shanghai

In today’s Western society, time has become an expensive commodity that leads us to demand everything to be low-maintenance and easy to clean. There is an urgent need for a new appreciation of the care and devotion involved in housework. In China, Communist propaganda posters used to feature smart, well-groomed workers with radiant smiles. Appreciation of the value of cleaning could be similarly promoted by producing cleaning tools in luxurious materials, adorned with delicate visual images that convey a message of appreciation and care for objects around us. The products range 'Cleanliness Is Next To Godliness' has been decorated with five domestic scenes that celebrate the value of housework.