Since 2010 Jurgen Bey is director of the Sandberg Instituut Amsterdam, which offers a masters program in Fine Arts, Applied Arts (Dirty Art Department), Design (Think Tank for Visual Strategies), Interior Architecture (Studio for Immediate Spaces) and a temporary two-year program, currently: Vacant NL. The Sandberg masters program is recognized to have a distinctive, activist teaching model and imaginative strategy for preparing next generations of designers to plot a fantastic way forward.