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3136 Droog New York, 2009

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Photography: Jessica Joyce

The Droog+ store in New York is a gallery, store and pioneers house. The blue house, an imaginary house handcrafted from blue foam, is the blue print for new houses to be build and new products to be developed. The blue house is meant to give context to Droogs products and can be divided into smaller parts. Each potentially being the starting point for a new house, but can also stand on its own. The store offers these blue foam installations for sale but each part can also be translated into a more 'real' material such as wood, porcelain

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