words

4044 Cleanliness is next to Godliness, 2007

Add to StudioScape

Contrasts Gallery Shanghai

In today’s Western society, time has become an expensive commodity that leads us to demand everything to be low-maintenance and easy to clean. There is an urgent need for a new appreciation of the care and devotion involved in housework. In China, Communist propaganda posters used to feature smart, well-groomed workers with radiant smiles. Appreciation of the value of cleaning could be similarly promoted by producing cleaning tools in luxurious materials, adorned with delicate visual images that convey a message of appreciation and care for objects around us. The products range 'Cleanliness Is Next To Godliness' has been decorated with five domestic scenes that celebrate the value of housework.

tags